🔍 The End of a $68 Billion Industry

🔍 Generative AI: The $68 Billion SEO Industry's Worst Nightmare

After 25 years of growth for the $68 billion SEO industry, Google and other tech firms could render it extinct with AI.

Google, Microsoft, and others boast that generative artificial intelligence tools like ChatGPT will make searching the internet better than ever for users.

For example, rather than having to wade through a sea of URLs, users can just get an answer combed from the entire internet.

This shift could hit the SEO industry hard.

It could significantly reduce revenue for SEO consultants, marketers, and search engines. While tech giants may adapt, smaller SEO businesses face extinction.

In 2022, the global SEO industry raked in $68.1 billion and was set to reach $129.6 billion by 2030. But with generative AI on the rise, those numbers might be wishful thinking.

📅 LinkedIn Plans to Have 100 Million Users Verified by 2025

LinkedIn is expanding its profile verification to combat bots and spam, aiming to verify 100 million users by 2025.

The verification process, launched in collaboration with CLEAR, allows users to confirm their identity using government-assigned ID.

Initially available only to U.S. members, it has expanded to Canada and Mexico, with plans for further expansion through partnerships with Microsoft Entra, Digilocker, and others.

Verified profiles receive more views, comments, reactions, and messages. LinkedIn also integrated verification into selected job postings.

Despite the challenges of relying on third-party partners for verification, LinkedIn’s approach could significantly improve trust in the platform.

📱 Apple Is Preparing to Spend $1 Billion per Year on Generative AI

Apple is investing $1 billion annually in generative AI to compete with industry rivals.

The company has been developing its own large language model, Ajax, and an internal chatbot, “Apple GPT”.

Apple is infusing AI into the next version of iOS, enhancing features like Siri and the Messages app. The revamped Siri with generative AI is potentially ready by next year.

Apple is also exploring integrating generative AI into development tools like Xcode to assist app developers.

The big debate within Apple is whether to keep the AI on-device, move it to the cloud, or go for a mix of both.

⚡ 3 Cool Tools

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