📚 TED Talks Scandal

📚 From TED Talks to Scandal: Harvard's Behavioral Scientist's Research Built on Lies

Imagine you tweak a few numbers on a spreadsheet, and then for the next decade, people are wasting their time chasing after phantoms.

That’s what Francesca Gino did. She was a big shot in behavioral science, the field that studies why people do what they do.

She wrote bestsellers and even gave TED Talks. But then, a blog called Data Colada exposed her fraud.

Harvard suspended her after finding out that she faked some of her data. The funny thing is, Gino’s research was about dishonesty and human behavior.

The pressure to publish sensational studies for media coverage and public acclaim might tempt some researchers to prioritize buzz over scientific integrity.

Gino’s case shows why we need better checks and balances and more openness about data to stop fake science from happening again.

📱 Can iPhone 15 Revive the Dwindling US Smartphone Market?

Apple has finally admitted that the US smartphone market is in a slump, just six weeks before the iPhone 15 is unveiled.

The new iPhone is supposed to be the biggest thing since sliced bread, or at least since the iPhone 12. It has thinner borders, a titanium frame, a better camera, a USB-C port, and a super-fast processor.

But will that be enough to convince shoppers to upgrade? Apple hopes so because it needs a strong holiday season to bounce back from four quarters of declining revenue.

Otherwise, it might have to rely on China, where sales are booming.

🎮 How Mobile Games Inspire Engagement Strategies for App Developers

In the mobile app industry, the cost of getting new subscribers is going up, and the old ones are leaving faster.

However, app makers can make their apps more fun and engaging by learning from mobile games, which are experts at keeping their users hooked.

A report by Adapty reveals that average mobile subscription prices have been increasing consistently across all tiers since the beginning of 2022.

The report recommends conducting A/B testing to enhance paywalls, as apps running more paywall experiments are generating significantly higher revenue. App makers can experiment with different words, prices, and options to see what works best on the screen that asks users to pay for the app.

Additionally, taking inspiration from successful mobile gaming apps, developers can apply gamification techniques, adding game-like elements to their app, such as avatars, leaderboards, badges, and quests.

⚡ 3 Cool Tools