"Prompt Engineer" May Sound Made Up, But These Salaries Aren't Joking Around

Welcome to the world of "prompt engineers," the latest hot job in the tech industry. The rise of generative AI tools like ChatGPT has created a need for "prompt engineers," people who write questions and prose for AI chatbots to test and improve their answers. And some of these roles have salaries as high as $375,000!

Anthropic, an artificial intelligence safety and research company, is currently hiring for a "prompt engineer and librarian" role with a salary range between $280,000, and $375,000. The job involves building a library of high-quality prompts and prompt chains and creating tutorials to teach prompt engineering to customers. Basic programming skills and a familiarity with large language models are preferred, but even if you don't have all the qualifications, Anthropic says to apply anyway.

The market for prompt engineers is growing, with prompt marketplaces like PromptBase allowing people to buy and sell prompts. But not everyone is convinced that prompt engineering is the job of the future. Wharton School professor Ethan Mollick tweeted that he has a "strong suspicion that 'prompt engineering' is not going to be a big deal in the long-term," and machine learning expert Adrian Weller warns that the field is evolving quickly. So, if you're thinking of becoming a prompt engineer, maybe don't quit your day job just yet.

Rapid Rundown

• 📰 Prompt engineers are in high demand as generative AI tools like ChatGPT rise.

• 💰 Salaries can reach $375,000 and don't always require tech degrees, but the field's long-term future is uncertain.

Nissan’s four-hour ad takes the internet by storm

Nissan's recent ad for its new electric Ariya SUV on YouTube has become a hit, attracting over 18 million views and thousands of positive comments. The four-hour ad was produced for the popular YouTube channel Lofi Girl, which features a live stream of relaxing instrumental beats accompanied by an animated video.

The ad uses a similar soundtrack and aesthetic, with an animation of a woman driving through beautiful countryside, passing subtly placed billboards for the Nissan Ariya. The ad's visuals were produced by Los Angeles-based animation studio Titmouse, inspired by traditional Japanese woodblock printing, featuring giant monsters that pop up on the horizon.

The ad's length wasn't emphasized, but YouTube's audience didn't mind, commenting that they listened to the full four hours and enjoyed every beat. The ad has become the second-most-popular video on Nissan USA's YouTube channel, with commenters adding it to their playlists.

Rapid Rundown

• 📹 Nissan runs a 4-hour ad on YouTube for the new Ariya SUV

• 🌸 Ad uses lo-fi girl's aesthetic and anime-inspired visuals, garnering over 18M views.

Bluesky: The Twitter Killer or Just a Passing Cloud?

There's a new kid in town and its name is Bluesky. This app, backed by former Twitter CEO Jack Dorsey, is gaining popularity among the power users of Elon Musk's Twitter.

But what is Bluesky? Think of it like Twitter's baby brother who can only do the bare minimum. No DMs, no videos, no GIFs, just short, funny posts that reign supreme. With only 300 characters per post (or "skeet"), it's like the early days of Twitter all over again. And forget about NFT profile pics or blue checkmark verification badges - it's an invite-only platform that's still working out the kinks.

But as more and more funny Twitter shitposters make their way to Bluesky, it's starting to gain some serious "juice." Will Bluesky be the Twitter killer? Only time will tell, but one thing's for sure - there's a new player in the game, and it's making Twitter sweat.

Rapid Rundown

• 🚀 Bluesky: New invite-only app backed by ex-Twitter CEO Jack Dorsey. Basic interface with 300-character limit gaining traction.

• 🤔 Invite-only and still in development, gaining popularity among Twitter's power users, could it be the Twitter killer?

Tools & Apps

Microsoft Designer for Web -- Stunning designs made lightning-fast with AI

Clobbr -- Easy API endpoint load testing without breaking the bank

80 Digital Product Ideas -- Ideas that you can easily create and sell

Guidde -- Create video documentation instantly with the magic of AI

Merlin 2.0 -- The only AI powered copilot for Chrome you'll ever need

Notion Ultimate Content System -- Create and plan quality content from one place

Corporate Finance OS -- Manage all your companies finances in one dashboard

Articles & Resources

From Assumption to Next Step — John Cutler shares his experience with assumption mapping and elicitation exercises.

The SEO hierarchy of needs for local businesses on a budget — Focusing on local SEO hierarchy for better SERP rankings.

Prompt Engineering: A Guide for Marketers and Content Creators — The importance of prompt engineering for marketers and content creators.

ChatGPT Won’t Replace Google Search (Yet) — The current state and limitations of ChatGPT's capabilities.