From Bag Handler to TikTok Star: Companies Train Employees to Go Viral

The latest job training trend? Becoming an influencer. That’s right, companies are now encouraging their employees to become social media stars. Cisco is offering training to all 83,000 employees to become “talent influencers” and even lets them take over the company’s socials for a day. United Airlines has a team of 50 in-house influencers, from flight attendants to bag handlers. Ericsson trains employees on how to gain followers and make videos.

It’s like “Gen Z’s LinkedIn,” as Forbes calls TikTok. But beware: companies may create influencers so popular they quit their day jobs to become full-time creators. And let’s hope these companies have a “strong culture,” as University of Florida professor Rita Men says. No one wants to see an employee drubbing on #corporatetiktok (3 billion views) or #worktok (1.5 billion views). So, brush up on your dance moves and get ready to go viral – it might just be part of your next job training.

Rapid Rundown

• 📈 Companies now train employees to become influencers.

• 🤳 TikTok is the new LinkedIn for Gen Z job seekers.

Uber sells half of Careem’s Super App for $400 million: Food and money, not their thing

Uber has sold half of its Careem Super App to a UAE firm for $400 million. The new unit will take over food and grocery delivery as well as fintech services. Uber retains full ownership of the ride-hailing business. In other words, Uber said, “We’ll keep the cars, you can have the food and money stuff.”

E& plans to expand these services across the region. Uber bought Careem for $3 billion in 2020 and now they’re selling half of it like a garage sale. But hey, at least they don’t have to invest in expanding the Super App anymore. That’s one less thing to worry about.

Rapid Rundown

• 🚗 Uber sells 50% of Careem’s Super App to UAE firm e& for $400 million.

• 🍔 New unit takes over food, grocery delivery and fintech services; Uber retains ride-hailing.

Tesla’s New Shanghai Factory: Bringing Megapacks to the Masses

Tesla’s CEO Elon Musk announced on Sunday that they’re opening a new factory in Shanghai to produce Megapack batteries. This is Tesla’s second factory in China, where they already produce Model 3 and Model Y cars.

The Megapack is an industrial energy product designed to supplement utilities and commercial projects. It’s a major growth area for Tesla, bringing in $1.12 billion in revenue in 2022. That’s up 40% from the year before! In a tweet, Musk said that the new factory will supplement Megapack production in Lathrop, California. That factory produces 40 Gigawatt Hours of energy a year. That’s equivalent to around 13,000 Megapacks!

Rapid Rundown

• 🏭 Tesla announces new Shanghai factory for Megapack batteries.

• 🔋 Megapack is a major growth area for Tesla, bringing in $1.12 billion in revenue in 2022.

Tools & Apps

Collaborate By Sariska — Browse any website together without screen sharing

Cohesive AI — The most powerful AI editor

Mailmaker AI — AI-powered email marketing with built-In components

Tordess — Empowering talented crypto traders globally

Interactive Live Streaming SDK — Experience interactive live streaming made for developers

AI Launch List — 100+ AI tool directories to submit your AI products

Articles & Resources

Docker is deleting Open Source organisations — Controversial decision creates anxiety in Open Source community.

How to Automate DMs on Social Media — Automated DMs are pre-set responses for frequently asked questions.

What I Learned Reading 1,000 Investor Reports — Insights from reading 1,000 investor reports.

Product-led marketing — How to get traffic and users for your product at a near-$0 CAC.

Top 6 Data Science Books for Beginners and Experienced — Latest books for beginner or experienced data scientists.