🌐 Google.com gets a facelift

Plus: 💍 Say 'I Do' to Handmade Gifts, 👋 Goodbye cookies, hello privacy

May 11, 2023

Google Search Gets a Boost with AI-Generated Answers

Google's annual developer conference in Mountain View was jam-packed with announcements. The big news is that Google's search experience is getting a facelift, with AI-generated answers taking center stage. You might be wondering if these answers will be smarter than your annoying know-it-all friend who always has to one-up you. The answer is probably yes.

In addition to this, AI is coming to Google Workspace. Soon, you'll be able to sit back and let Gmail draft your emails for you. It's like having your own personal assistant, except you don't have to pay them and they don't take vacations.

These changes will have an immediate impact on Google.com, the most popular website on the planet. But the integration of AI into Workspace apps will be felt for years to come. Who needs coworkers when you have AI-powered productivity tools at your fingertips? Time to get back to work, or let the robots do it for you.

Rapid Rundown

  • 🤖 Google’s search experience is getting a facelift with AI-generated answers taking center stage.

  • 📧 AI is coming to Google Workspace, allowing Gmail to draft your emails for you.

Etsy Launches Wedding Registry Service Amidst Bankruptcy of Bed Bath & Beyond

Etsy has launched a wedding registry service, just in time for the bankruptcy and liquidation of Bed Bath & Beyond stores. According to Etsy's trend expert, Dayna Isom Johnson, searches for "handmade gifts" have increased 872% over the past three months, suggesting a preference for more personal touches over "mass-produced gifts".

Couples can now register for personalized items and specify the exact customization for their guests, all while supporting small businesses. To promote the launch, Etsy has published several blog posts on popular wedding trends and gift ideas and partnered with Antoni Porowski of "Queer Eye" fame to showcase their top choices for wedding gifts.

Etsy hopes to capitalize on the closure of popular registry destinations like Bed Bath & Beyond, JCPenney, Lord & Taylor, Barneys, and Neiman Marcus. According to experts, this move could help boost Etsy's revenue growth and introduce the platform to new customers who may turn into long-term customers.

Rapid Rundown

  • 👰 Etsy launches wedding registry service to capitalize on recent Bed Bath & Beyond bankruptcies.

  • 💰 Etsy’s trend expert reports an 872% increase in searches for handmade gifts over the last three months compared to last year.

Google's cookie phaseout leaves marketers scrambling to find new ways to stalk, er, I mean "reach" customers

The future of user tracking is looking grim, as Google plans to phase out third-party cookies. Marketing executives are scrambling to find new ways to reach their target audience without violating privacy.

Some companies are building "personas" based on the activities of anonymous users, while others are using Gen AI language models to understand online audiences without identifying individuals.

However, some firms still believe that user identification is necessary to track consumers across platforms and devices. The post-cookie world is still a mystery, but if these new methods are successful, we may all have a little more privacy and some marketers might be out of a job.

Rapid Rundown

  • 📝 Google is phasing out third-party cookies, causing uncertainty for marketers' user tracking.

  • 🕵️‍♀️ Advertisers are exploring new methods like "personas" and Gen AI to understand online audiences without violating privacy.

Tools & Apps

Roketfy -- The best marketplace listing optimization tool for Etsy

Landing Pages Explained -- The best landing pages explained by the creators

PDF.ai -- Chat with any document

Upscale -- Build a consistent pipeline to accelerate revenue generation

Wonderway Coach -- Real sales coaching on every single call

Articles & Resources

“I can’t make products just for 41-year-old tech founders”: Airbnb CEO Brian Chesky is taking it back to basics — Airbnb is revamping its Rooms feature while eyeing AI and betting on work from anywhere.

How an IBM Computer Learned to Sing (1961) -- The IBM 7094's music anticipated future sounds.

Investor Updates in Tough Times: A Guide for Founders -- Best practices for communicating with investors during hard times.

Traditional passports may be replaced by human heartbeats -- Experts predict passports could be replaced by human heartbeats in 2070.