🧬 The End of Animal Testing

🪀 Toys ‘R’ Us Made An Ad Almost Entirely With AI, 🛍️ Amazon Discount Section to Counter Temu, Shein

June 27, 2024

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Animal studies are notoriously bad at identifying human treatments. Around 95% of the drugs developed through animal research fail in people, but until recently there was no other option.

Now organs on chips, also known as microphysiological systems, may offer a truly viable alternative. They’re triumphs of bioengineering, intricate constructions furrowed with tiny channels that are lined with living human tissues that expand and contract with the flow of fluid and air, mimicking key organ functions like breathing, blood flow, and peristalsis, the muscular contractions of the digestive system.

It’s only early days, but if they work as hoped, organs on chips could solve one of the biggest problems in medicine today. Read more.

Retailer Toys “R” Us premiered a short promo film at last week’s Cannes Lions Festival in France made almost entirely with OpenAI’s new Sora text-to-video model. The ad is believed to be the first created with the tool, not yet publicly available. Read more.

Amazon plans to launch a section of its website dedicated to cheap goods that will ship directly to overseas customers from China, in its most aggressive move yet to counter ascendant bargain sites Temu and Shein. Read more.

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