🚧 Costco Crackdown

Plus: 💨 Giving Up Smoke, 👽 Reddit IPO

Costco Follow Me on Instagram: @OmarAbascal

To limit nonmembers from sneaking into the store, Costco is experimenting with membership card scanners at store entrances. In 2022, the company had ~66m paid members and 119m cardholders. Read more.

Snoop Dogg’s headline-rocking “giving up smoke” stunt late last year didn’t move the needle for the brand behind it, Solo Brands, or its smokeless fire pit. Solo Brands has already replaced its CEO after the campaign fell flat. Read more.

Though it has long been rumored, this report says that Reddit has “detailed plans” to go public in March. It would be the first major social media IPO since Pinterest. Read more.

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